Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
As a platform specializing in event promotion, community growth and engagement, StackDeals is designed for small business owners to manage your promotions and Search Engine Optimization in one place. We have found that many small business owners have very little knowledge of how SEO operates.
Here are a few things that will help grow your understanding of its uses and benefits.
Search Engine Optimization, better known as SEO, is the process of gaining traffic to your website or webpage in a search engine’s primary results.
Search engines such as Google, have results with rankings based on what is deemed as most relevant to users. Web pages and content such as videos, images, news, shopping, and maps, are made visible.
The main objective is to use certain keywords so your content will be shown as a top result.
There are three components that make this work effectively: you, the search engine, and the searcher. Let’s say for example, you have an article about 21 Essential Tools for Entrepreneurs your goal is for the search engine to show it as a top result to anyone who searches using words like “essential” “21” or phrases such as, “tools for entrepreneurs,”
SEO isn’t just a one-time process, it requires consistent analyses, research, development, and continuous testing and monitoring,
Website, Keyword, and Competitive analyses allow for you to compare how your keywords, text, and code are positioned on the web page, to see if it appeals to the searcher. Viewing the content keywords and rankings of your competitor’s websites help to determine an effective positioning strategy. Keyword analysis helps to show you how often searchers queue certain words, which you can use to your advantage.
Below are three tips that can help you optimize keywords and content.
Create keyword based page titles. They help establish your page’s theme and direction.
Place strategic search phrases on pages. Tap into your creativity with this one. Use words you know are guaranteed to be qued.
Test, monitor, and measure. Make an effort to consistently monitor web traffic to determine the effectiveness of your placement and monitor your progress to gauge improvement of your rankings.
Using these tips will help increase the potential for sales growth and generate traffic to your website!