Understanding Advertising

Let’s have a moment of honesty. 

The more successful you are in business, the more you’ll pull on your competitors. There will always be someone who offers a faster, easier, and simpler way of providing your services.   When you identify your competitors, you take into account geographical location, price points, and how they may offer substitutions, accessories, or alternative solutions to your products/services.  

One thing that may not stand out to you, as you’re considering these factors is how you are actually seeing their promotions.   

What platforms are they using? Are they sharing articles relevant to your target’s pain points? What color schemes, contrasts, and fonts, are being displayed in their graphics? How often are they posting?   How are they appealing to your target market?   

Competition is a useful tool. It inspires the innovator in you, encourages resilience, and builds character. It ultimately pushes you to concentrate on one thing.   


By definition, advertising is how businesses effectively compete to vie for the attention of consumers.   When we say “effectively” we mean businesses are consistent and intentional with using research to create meaningful content, focus on building relationships and remain current with industry trends.   

It’s more than a .30 second commercial on a public access channel or screen printing your logo on a few coffee mugs and shirts. Yes, those are advertising avenues but there is an extensive amount of effort that goes into capturing and keeping someone’s attention.   

Before we can dive into the how-to’s. We have to understand the reason for it all.   There are five primary objectives to advertising.  

Number One: Retention

Retention is invaluable for sustaining the long-term relationships you work so hard to build. It reminds consumers you are still around and eager to help them.

Number Two: Morale

In this day and age, word of mouth and referrals are what drive the success of your leads.  Advertising creates a buzz in your community. The goal of your campaigns are to establish positive feelings and name recognition.

Number Three: Promotion 

Anything relating to upcoming events, product lines, and even political campaigns can be promoted. Promotion identifies the who, what, when, where and why of your business.

Number Four: Awareness

Advertising can be an educational tool to raise awareness of issues your target market faces and the benefits you offer. Awareness identifies the problem and provides solutions.

Number Five: Comparisons

Comparisons take advantage of the information you gather about your competition. It determines how you measure up to them. 

StackDeals provides the perfect advertising platform that allows for your business to grow exponentially!

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